How the San Diego Tourism Authority Turned Fragmented Data Into AI-Powered Command Centers
Category:
AI Consulting, Operational Intelligence, Data Architecture, Workflow Automation
Services:
Discovery & Scoping, Stakeholder Research, Data Engineering, AI Platform Development, Dashboard Design
40+
Stakeholder interviews across four departments
50+%
Reduction in manual reporting time
1000+
Dynamic member profiles managed in real time
3+
AI-powered command centers scoped and built
Challenge
The San Diego Tourism Authority is one of the most active destination marketing organizations in the country, running programs across Sales, Membership, Marketing, and Research. But underneath that activity was a reporting infrastructure that had not kept pace. Teams were pulling exports from separate systems, rebuilding spreadsheets, recreating leadership decks, and manually reconciling numbers that should have been available on demand. SDTA did not need a single fix. They needed to understand how the whole system worked before deciding what to build.
Teams spent significant time cleaning and combining data from disconnected systems.
Recurring reports and leadership updates were rebuilt manually, often from scratch.
Member engagement, renewal risk, and pipeline visibility depended on scattered spreadsheets.
SDTA needed a clear path from “we have a data problem” to “here is what to build first.”
Solution
GenAI-Labs began with a structured consulting engagement before writing code. We conducted 40+ stakeholder interviews across Sales, Membership, Research, and Marketing to understand how teams actually worked, where time disappeared, which reports were rebuilt repeatedly, and where fragmented data created operational drag. From that work, we created a prioritized opportunity map and translated it into a build-ready roadmap for three internal intelligence systems.
The Research Command Center unified fragmented datasets into a self-serve analytics workspace with natural-language Q&A, charts, summaries, and consistent definitions.
The Membership Cards Dashboard turned 1,000+ member relationships into live profiles with engagement data, health scoring, renewal-risk alerts, and one-click exports.
The Sales Command Center unified leads, tasks, notes, and account history with AI-generated summaries, funnel visibility, and cleaner leadership reporting.
A custom SDTA Data Warehouse API now serves as the secure data backbone across 419 endpoints and two production databases.
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