AI-Powered Media Intelligence Platform for a Global Entertainment Marketing Agency
Category:
Media Intelligence, Influencer Marketing, Social Listening, Earned Media
Services:
AI Platform Development, NLP & Custom GPT, Data Engineering, Workflow Automation
3x
More campaigns managed per team
90%+
Reduction in manual reporting time
Real time
Campaign monitoring across social and earned media
20+
Media, social, broadcast, podcast, and influencer data sources connected
Challenge
A leading global entertainment marketing and publicity agency, whose client roster spans Disney, the Olympics, and major theatrical and live event campaigns, needed to modernize how its teams discover talent, track earned media coverage, and monitor social conversations at scale. Analysts were spending hours each day running manual searches across disparate platforms: combing MuckRack for press hits, pulling broadcast clips from TVEyes, and individually vetting influencer profiles through fragmented spreadsheets. There was no unified system, no AI layer, and no way to move at the speed the campaigns demanded.
Hours of manual platform searching per campaign across publicity, social, and influencer channels
No single source of truth: press hits, influencer shortlists, and social data lived in different tools and spreadsheets
Influencer vetting relied on manual profile review, making it impossible to vet at scale or discover talent proactively
Campaign reporting required custom exports and manual compilation, with a different format for every team and every client
Solution
GenAI-Labs designed and built a unified AI-powered media intelligence platform: three deeply integrated products operating under a shared infrastructure, custom GPT layer, and enterprise-grade access controls. Each product automates a previously manual workflow, replacing platform-hopping with natural language and turning raw data into campaign-ready outputs.
Natural language queries replace keyword searches across every product: users describe what they need, and the platform handles translation and retrieval
Custom GPT integrations per product surface summaries, top results, and actionable insights automatically
Enterprise SSO, role-based access control, and team-level data permissions, built for a large, multi-team agency at scale
One-click custom exports formatted per team, so field marketing, multicultural, publicity, and leadership all get the format they need
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